With the advent of the internet age, it was speculated that all magazines would simply go the way of the dinosaur. But according to recent research data, the magazine has remained a remarkably strong media option (Magazine.org). In fact, from 2001 to 2006, magazine readership increased by 9% with the Entertainment/Arts category solidly in fifth place of in-demand publications. The internet has actually enabled magazine subscribing to be extremely convenient and profitable.

BIG Research (BIG Research.com) found that magazines were one of the top three media to influence purchases of all adults, particularly the 18- to 34-year-old segment.

• Magazines average a 3.1 pass along rate which effectively triples the number of readers per issue. According to Magazine.org research, when it came to making actual purchases, 73% of respondents indicated that they have subscribed to a magazine or bought a magazine at retail that was initially passed along to them.

• Consumers rate reading a magazine as a relaxing experience, often referring to the experience as "an escape" or "my downtime" (Magazine.org). Imagine a doctor's office waiting room without magazines.

• Native Legacy is based out of the Black Hills of South Dakota and is uniquely positioned to capitalize on the tourism industry. In 2007, visitor spending in the state amounted to $941 million, with a large share of those dollars being spent in the Black Hills. The Rapid City Convention Visitors Bureau's Community Assessment and Findings report outlines cultural experiences as one of the top 6 reasons tourists choose their vacation destination. We will provide copies to key Black Hills locations.

• Native Legacy Magazine is a free publication.